Strategic Advice

Strategically targeting Gen-Z.

#BrandTrend: #GenZ tend to appreciate brands who are collaborative with customers through social media and outspoken about societal movements when it comes to #ecommerce. @Forbes

Sept. 12, 2020 at 11 a.m.

#InfluencerTrend: #McDonalds limited #TravisScott burger is now available across the US. The rapper is the second person in history to have a meal named after them since Michael Jordan in 1992. According to the rapper, there will be a charity collaboration, but nothing has been disclosed. @trvisXX @McDonalds

Sept. 15. 2020 at 11 a.m.

“#GenZ respondents would be more committed to staying with their employer for a longer period of time if they offered financial wellness benefits,” including a #401kplan, #financialcounseling and #tuitionsupport. @forbes

Sept. 30, 2020 at 11 a.m.

#GenZ have evolved #jobhunting tactics by making videos on #TikTok showcasing their skillsets and reasons for hiring them. Alyshea Chand has been one of the first people to get a job through this new method of job hunting with TV network, @itn. @Vice

Oct. 15. 2020 at 11 a.m.