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CASE STUDIES

AGENZ Brand Team

Our Brand team works with all AGENZ members and teams in order to keep the firm operating as efficiently as possible. The Brand team updates and makes renovations to the AGENZ website as need be, publishes and edits blogs, and runs AGENZ's social media accounts. The Brand team also oversees the production of AGENZ memorabilia. 

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UNT at Frisco

Our UNT at Frisco team is responsible for creating Instagram content and physical flyers for events happening at the Frisco campus. This semester has produced two flyers and three different Instagram posts with captions and an engagement post (Instagram story). There were a total of five events to create content for, and at the end of each week, the team has a meeting where they would discuss their progress and receive feedback.

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Communities Foundation of Texas

Our communication and marketing intern at the Communities Foundation of Texas is Morgan Melson. Morgan has been working on an upcoming project launching in April 2022. She worked on researching locally, statewide, and nationwide to see what different nonprofits and companies have done for National Volunteer Month, and sought out potential partnerships for CFT during this campaign. Another aspect of her role at CFT has been to manage earned media through Cision. An important part of this is to make sure that all earned media is being tracked properly through Cision so that the numbers will be accurate for CFT and for the partnerships.

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National Black Public Relations Society

Over the course of the past few months, Senior Account Manager Jadyn Sims has been working with Neil Foote and NBPRS to regenerate their organization. She has been conducting research for Black executives in the public relations industry and the journalism/communications field in general. She helped relaunch their monthly newsletter using ConstantContact.com, and has also looked into blogs and personal pieces to include that have to do with black journalists.

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TrizCom

Our TrizCom team has had the opportunity to work with various clients from the healthcare industry to local DFW nonprofits. Since the agency focuses on the PESO PR model, specifically owned media, AGENZ wrote content tailored to the organization like blogs and reached out to reporters looking for expert information that the organization can provide. Tactical documents and pitching are also an essential part of what TrizCom does, so our team wrote press releases, compiled media lists and pitched to reporters across the United States to promote special events and promotions.

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