Why Rihanna’s Savage x Fenty Fashion Line is so Monumental
Rihanna sets new beauty standards to match today’s current trends By Sherelyn Weber
I have always loved Rihanna growing up. I loved her ability to disregard everything bad that is said about her and her ability to be open with who she is as far as lifestyle goes. Even as an adult, I hope one of her ambassador scouts will find my Instagram account! The Savage x Fenty Vol. II fashion show was just as brilliant as the first one. The amount of diversity included women and men of all ages, body types, and ethnic backgrounds. Making her fashion show one of the best yet. About Savage x Fenty
Savage x Fenty is a lingerie line by Rihanna that was founded in 2018. It was founded to be more inclusive and allow for women of all body types to have “sexy” lingerie. What makes this brand so great is the amount of visual diversity that not only represented in her fashion shows, but on her website and social media accounts as well. As some may know, this isn’t the first brand by Rihanna to highlight the desperate need to be inclusive. In 2017, she launched Fenty Beauty, which was so monumental for the amount of shades available for minority women. Which has been a constant issue among the majority of makeup brands. Rihanna has proved herself to be innovative and ahead of her time. Now we just need the album, sis!
Savage x Fenty Vol. II
Rihanna’s second fashion show featured superstars such as Naomi Campbell, Demi Moore, Lizzo, Bella Hadid, Normani, Paris Hilton and many more. It also included performances by Rosalia, Travis Scott, Roddy Ricch, Miguel and Bad Bunny. The performers were just as diverse as the models are! Unlike the traditional runway walks, the show had models posing on platforms. There were many dance sequences, showcasing how comfortable her lingerie is to wear. I am a faithful buyer of her lingerie and I must say, it truly is comfortable and true-to-size. I don’t think I’ll ever buy my underwear from anywhere else ever again!
What This Means
Ever since Rihanna’s brands have been increasing diversity, very similar beauty and fashion lines have been hopping on the same trend. However, I’d like to call it bandwagon because many of the brands who started doing it, refused to do it before until they saw how much praise Rihanna was receiving. In the future, more brands will start appealing to women of all sizes thanks to Rihanna. Another cool factor is the Savage x Fenty’s verbiage of “curvy” instead of “plus-sized” which is considered derogatory; however, many brands still use this terminology.
Rihanna is a pioneer and she has proven this on many occasions. I look forward to seeing what she cooks up in her future endeavors. Although, I can’t help but question… Where’s the album sis?
About the Author:
Sherelyn Weber is a senior Journalism major with a concentration in Public Relations at the University of North Texas in Denton. Sherelyn is also a social media influencer who has done brand ambassador work for VS PINK, Hairfinity, and Luxe Fitness.