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A Zoomer’s Guidance to Launching Your Career in PR

A Zoomer’s Guidance to Launching Your Career in PR


By: Nohely Galindo, AGENZ Senior Client Manager



UNT Alumna, Kenya Mavhera at her graduation in Dec. 2019.

As I sat in my childhood bedroom, my classmates and I were virtually waiting for our professor to introduce our guest speaker. A new normal for many college-aged students that are nearing the start of their professional career. On the other end of my computer, I heard an ecstatic and optimistic voice say, “hello, everyone!”


Kenya Mavhera is a recent University of North Texas alumna who earned a dual degree in Spanish and Journalism. She grew up in Abilene, TX; a small town 150 miles away from the DFW metroplex.

“From Abilene, I went to UNT to grow and get involved with organizations,” said Mavhera. From Public Relations Student Society of America (PRSSA) to being a Resident Assistant, Kenya accredits her success to the mentorships she gained in these organizations. As a result, she landed a graduate internship with Golin Agency.

Is Agency life for you?

Before landing her first post-grad job, Kenya had worked three different industries of PR and Marketing before joining the agency life.


Her first internship at CultureHype exposed her to the world of boutique agencies, a smaller creative agency with more specialized services than average agencies. Later that year, she interned with American Airlines Center as an entertainment and marketing intern.

“You have to work in an industry to find out if you’re a right fit,” said Mavhera, “internships allow you to try every aspect of PR.”

Kenya encourages those interested in a PR specialty to always brace yourself and go for any opportunity available.

Are you ready to land the position?

“I was in a room with very diverse candidates from universities across the country, not just DFW,” said Mavhera.

Mavhera’s go-getter personality plus her online portfolio and business card had secured the internship at Golin.

The world of public relations is a competitive industry for recent college graduates, regardless of the specialization you pursue. How can I stand out? I thought to myself as Kenya began to describe her interview. Personal brand. Your personal branding is what will attract future recruiters and employers.


1. Use any opportunity to network

Kenya used her personal business cards that had vital information pertaining to her digital portfolio, online profiles and other contact information.


2. Be yourself

Her interview was broken into four different rounds of mini interview with two current employees at a time. Kenya used that to her advantage to display her passionate personality and show why she was qualified for the position.


Her interview was broken into four different rounds of mini interview with two current employees at a time. Kenya used that to her advantage to display her passionate personality and show why she was qualified for the position.

Staying ahead in the age of Zoom

This new era of Zoom is unprecedented for many in the workforce. Generation Z has a greater upper hand to success that we think. Gen Zers grew up around technology and are comfortable finding people with similar interests. We also have the tools to success at our fingertips.

“Use this time to receive a digital certificate from different companies,” said Mavhera.

From Snapchat to PR council, you can start building your resume with early skill building that will help you stand out from other applicants.

Gen Zers are still growing professionals and launching their professional careers in the new age of Zoom. We must take this time as an opportunity to get around obstacles and move our careers forward; passionate and professional as Kenya.




Nohely Galindo: I am as unique as my name. Growing up, I have always been fascinated with the world. I found myself exploring all different types of subjects. As a child, I was captivated by Egyptian mythology and its history. From their practices in medicine to their methods of communicating, there wasn’t a dull thing to learn. As I grew older, I began to explore potential career paths. Born to two hardworking Mexican American parents, I was inspired by their drive to always provide for my brothers and me. At the time, I had my heart set on pursuing a path in biochemistry with a goal to become a neonatologist. In 2015, my goals changed. I grew more passionate about sports, especially baseball. I have always loved writing and being able to express myself freely. I realized a career in writing was possible through my love of sports. I entered the University of North Texas with an open heart that I made the right decision. Four years later, I’ve never been happier. The Mayborn School of Journalism has challenged me to not only become a better writer, but person. The same passion for the world still resides in my heart as it did when I was a child. I chose to pursue a career in public relations because of the opportunity to learn something new every day.

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