Technological innovations to target Gen-Z.
AAAS reports that 69% of #GenZstudents believe they can decipher what’s real news or not. Cyrus Beschloss of @CollegeReaction believes this is because Gen Z “swim through so much content, they're wildly savvy at spotting bogus content." @CyrusBeschloss
Oct. 1. 2020 at 11 a.m.
#FashionMonth is accessible for #GenZ. Brands such as @LouisVuitton & @PUMA have embraced #TikTok, bringing their runway to the Gen Z coveted app. Popular Tik Tok creators such as @Dominic Toliver and @Bria Jones will be featured. https://t.co/nV8WnDW2AY?amp=1
Oct. 9, 2020 at 11 a.m.
To reach #GenZ listeners, #Spotify suggests marketers feature messages from “community leaders and activists, highlight movements throughout the year instead of capitalizing on snapshot moments”, such as Breast Cancer Awareness Month. @spotify @cheddar https://tinyurl.com/yyt9one4
Oct. 20. 2020 at 11 a.m.
Beauty brands such as @cerave and @deciem are setting the trend of brands “capitalizing on partnerships” with #GenZ #influencers as many beauty brands have had a spike in sales from popular #TikTok users using their products. @voguebusiness tinyurl.com/y5tgz8tv
Oct. 29, 2020 at 11 a.m.
A report by @appannie finds that #GenZ is more likely to use #games than older users, but they don’t access them as often or use them as long.” The most popular mobile game for Gen Z users is #AmongUs. @TechCrunch https://tinyurl.com/yxbamlmz
Nov. 2. 2020 at 11 a.m.
Trending #Christmas gifts for #GenZ this year come from items featured in popular #TikTok videos, including noise-canceling headphones, @glossier's “The Dewy Look” set, and Dr. Martens white “Jadon” boot. @etnow
Nov. 9, 2020 at 11 a.m.
"With the racial and ethnic changes in the population comes the expectation that #marketing from brands will be reflective of those changes”, as 48% of #GenZ are non-white, being the most #diverse generation yet. @Inc
Nov. 12. 2020 at 11 a.m.