Cultural interests of Gen-Z.

Now paramount to #GenZ communication, the social lives of Gen Z live online. According to @techradar, 51% of Gen Z state they have #onlinefriends whom they never met.

Sept. 23, 2020 at 11 a.m.

According to a study by #Adobe on #GenZ, “Growing up in the technology era, "#GenCreate" is more inspired by music, social media and social connections,” than previous generations. @USATODAY @Adobe

Sept. 25. 2020 at 11 a.m.

As the effects of #COVID19 start to develop, #GenZ’s values have shifted from pursuing a successful career and making money to wanting to spend more time with family and creating healthy lifestyles, #MeetTheZ study shows. @livemint

Sept. 28, 2020 at 11 a.m.

Kristin Breakell of @TrendalyticsCo says A-list #celebrities "can talk through their audience," as 52% of #GenZ respondents from a study by @MorningConsult feel connected through sharing #memes of their favorite celebrity.

Oct. 6. 2020 at 11 a.m.

According to @Hulu, #GenZ are likely to watch #TV shows that handle “big issues facing society, as purpose and politics are core to this generation’s #identity.” @Forbes

Oct. 11, 2020 at 11 a.m.

#GenZ are evolving the use of #emojis by changing their meanings trough platforms such as @Twitter and @Discord. For example, a positive emoji, #😂, is used in Gen Z communication to signal sarcasm or irony. @Vice

Oct. 12. 2020 at 11 a.m.

As 56% of #GenZ see #cars as just a means of transport instead of a luxury item, car manufacturers “need to rethink how they engage” with this demographic through pivoting their focus to “efficiency and sustainability” of #automobiles. @thenextweb

Oct. 17, 2020 at 11 a.m.

The American Psychological Association’s newest report finds that currently, #GenZ have the highest #stress levels out of all generational groups in America. Gen Z reported they cannot plan for the future because of #COVID19. @Newsweek

Oct. 25. 2020 at 11 a.m.

Spotify’s “Culture Next” report finds “73% of American #GenZ” like to use music and #podcasts to cope with stress and #anxiety. @Spotify

Oct. 28, 2020 at 11 a.m.

#GenZ are more likely to buy secondhand clothing items, not only for sustainability but for feeling unique and independent. TikTok can prove this with #ThriftStore having 92.7 million views, & #Secondhand having 90.8 million views. @Refinery29

Nov. 5. 2020 at 11 a.m.

The latest State of Credit report shows that #GenZ “credit utilization rates” have lowered by around 5%, but their #creditscores are up by 11% during the #COVID19 pandemic. @CNBCselect

Nov. 11, 2020 at 11 a.m.