Branding

Targeted branding for Gen-Z.

#GenZBrandTrend: #GenZ #consumers recall advertisements at a higher rate than #millennials,

but prefer shorter ads. @MobileMktrDaily https://t.co/HbgB6fKaeX?amp=1

Sept. 20, 2020 at 11 a.m.

Fender’s instructional guitar app has seen an increase of 20% #GenZ users since the start of the #COVID19 pandemic as #guitar sales have skyrocketed. 2020 has broken Fender’s records, being the biggest year in sales they’ve seen. @AlexwilliamsNYC @nytimes https://t.co/pnJFOLiEEl?amp=1

Sept. 22. 2020 at 11 a.m.

A recent study by #Snapchat, shows that #GenZ heavily rely on the opinions of friends and family through #socialmedia for brand recommendations. @socialmedia2day

Sept. 24, 2020 at 11 a.m.

According to @Forbes, 59% of #GenZ plan to continue to buy more products and services from large companies that have been treating employees and society well during the #COVID19 pandemic. https://t.co/1ysXgC6PPa?amp=1

Oct. 2. 2020 at 11 a.m.

#GenZ “wants more #transparency about the #brands it supports," as they look to support companies who are relatable, authentic, and speak through action. @Forbes https://tinyurl.com/yxencjoc

Oct. 16, 2020 at 11 a.m.

 #Adidas’ new #genderneutral concept store in London’s Soho district targets #GenZ shoppers. The decision was influenced by consumer research, finding “56% of Gen Z consumers already shop outside of their gender.” @voguebusiness @adidas tinyurl.com/yyjvcfrv

Oct. 19. 2020 at 11 a.m.

#Gucci is “working to reduce its #carbonfootprint & embrace new ideas around circularity” to target #GenZ shoppers. The luxury brand’s latest move has been their partnership with @TheRealReal which features products from the brand & cosigners. @Glossyco tinyurl.com/y6o2nyks

Oct. 23, 2020 at 11 a.m.

#Crocs are becoming the coveted shoe choice for #GenZ. The slip-on clog has been featured on Instagram, #TikTok, and Twitter with collaborations such as @PostMalone, @sanbenito, and @JustinBieber. @independent https://tinyurl.com/y5nxgrcl

Oct. 26. 2020 at 11 a.m.

#GenZ are encouraging “corporate leaders to change the way brands approach gender”, wanting more #genderneutral fashion & beauty items. #FentySkin is a Gen Z favorite for the brand’s claiming of inclusivity within its products. @fentyskin @harpersbazaarus https://tinyurl.com/y5aza8rq

Nov. 1, 2020 at 11 a.m.

“#GenZ or “the Depop generation,” has turned away from the waste of #fastfashion”, encouraging brands such as Mui Mui and Michael Kors to #upcyle old material into new sustainable pieces. @nytimes

Nov. 7. 2020 at 11 a.m.