How LEGO Used Proactive PR To Expand Their Audience
Using Innovative Campaigns to Stand Out on Social and Traditional Media By: Erin Virgil I believe the LEGO Group has always been an...
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- May 1
- 4 min
How Aerie continues to keep it #AerieReal
Meet the brand that’s been changing the PR game since 2006 By Gina Quatrino Aerie is a loungewear and intimates brand that formed out of...
- Apr 15
- 4 min
Is Selena Gomez Redefining the Beauty Industry?
An analysis of Rare Beauty’s Public Relations Strategies. According to Rebecca Poynter, a public relations professor at the University of...
- Apr 1
- 4 min
Southwest Airlines: Changing the Way People Fly Through Public Relations Strategies
Pioneering not only the Airline Industry, but the PR field for the last 50 years By: Rachel Gray As a Rapid Rewards member, a lifelong...
- Mar 15
- 4 min
How State Farm Proactively Promotes Their Public Image
With insights from Chris Pilcic By: Blake Bergeman Today I’m going to be breaking down some public relations campaigns and tactics that...
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